Dirk Kollmann

Shortcode Reference

GetYourGuide (GYG)

1. Simple Link Button

[[gyg: Search Term | Label]]

Example: [[gyg: Wine Tasting | Book Wine Tasting]]

The location is automatically added!

2. Tour List (Widget)

[[gyg-list: Search Term | Count]]

Example: [[gyg-list: Boat Tour | 3]]

Displays 3 matching tours directly in the text.

Gallery

[[gallery: image1.jpg, image2.jpg | Title]]

Creates a clickable image gallery.

Hotels & Booking

1. Booking Button

[[booking: Location | Label]]

Example: [[booking: Rome]]

2. Hotel Recommendation (with image)

[[hotel: Name | Image-URL | Link]]

The image is displayed in the card.

3. Skyscanner Hotels

[[skyscanner: EntityID | Label]]

Example: [[skyscanner: 29482901 | Hotels in Sitges]]

Date is set automatically (Tomorrow + 7 days).

Blog Details & Metadata

These fields go into the blog post's details-JSON.

1. Sorting & Priority

"order": "1"

Defines the sorting (number 1 appears at the very top).
Automatically generates the 🔥 symbol on the card.

2. Filter Fields

  • "country": "..."
  • "city": "..."
  • "year": "..."
  • "activity": "..."

3. Gallery

  • "altpic_1": "..."
  • "altpic_2": "..."
  • "loc_display_name": "..."
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E-Business

E-commerce is dead, long live e-commerce

E-commerce is dead, long live e-commerce

Those declared dead live longer

Anyone can open a shop today. Shopify, WooCommerce, done. The offering is huge, and competition is just a click away.

Experience Economy

Customers don't buy products; they buy "better versions of themselves".

  • Nike doesn't sell shoes, but athleticism.
  • Apple doesn't sell computers, but creativity.
    Your e-business needs to tell a story. Content commerce is the keyword. Seamlessly connect consulting, inspiration, and sales. Those who only list products lose to Amazon. Those who inspire win loyal fans.
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